The Psychology of Selling The Psychology of Closing
The Psychology of Selling The Psychology of Closing SELF-ASSESSMENT 1. Do I recognize and take advantage of signals that indicate the prospect is ready to buy? 2. Do I plan detailed, word-for-word closings in advance of my sales presentation? 3. Do I understand how emotional and stressful a buying decision can be? 4. Do I argue with prospects and tell them why they are wrong? 5. Do I make promises about the product product that I cannot keep or oversell by saying it will do something it will not do? 6. Do I express my opinions about religion or politics or discuss personal problems with customers? SUMMARY Closing is the most painful part of a sales presentation. Closing is the part that we, as salespeople, hate, and it is also the part that the customer hates. We have an obligation to our client to go smoothly through the close, so it is as painless as possible. Plan your close in detail, and then build your sales presentation on top of it. There are several major requ...